One of the most important and effective ways of marketing online is through search engine optimization. That is the number one best way of getting targeted leads online.
What makes search engine optimization so great is because the leads which come through this marketing channel are people who are actively searching for the type of products or services you sell. This means they’re already presold on the importance of whatever you’re offering. You would need very little effort to convert these leads into your paying customers. Therefore, many business owners in Singapore are looking to get SEO services. However, engaging a good SEO company in Singapore may not be as easy as it looks.
Search engine optimization services in Singapore is definitely of higher quality than that from countries like India. The reason is because there are too many companies in India which sell SEO, and by pure probability, the chances of you engaging a good company is low. In direct contrast, Singapore is a small island, and because of that, if a company were to sell poor quality SEO, the bad reputation will be spread around very quickly like wildfire. Therefore, most SEO services in Singapore are of high quality.
However, this does not mean that all companies in Singapore offer the same quality of service. A lot of things fall into the umbrella of SEO services – including but not limited to:
- On page SEO
- Link earning
- Building a strong social media presence
Among the above, there are also many different methods. However, not all of them will yield the same results on Google’s search engine. Some of the methods are either outdated or yield little effect while others are extremely powerful and will allow you to see results very quickly.
Before you engage a SEO company in Singapore, make sure to find out their reviews on review sites, their own website ranking on Google search engine, as well as ask them for their SEO methodology. Make sure they’re a transparent and competent company before engaging their search engine optimization services!
Search Engine Optimization (SEO) is one of the most popular internet marketing service in the market that people demand for. It is a pull marketing tactic designed to pull interested prospects towards your company’s sales force. With effective SEO done on your website, people who are searching for your products and services on the web via the search engines will be able to find your website on the internet. This exposure is an instant brand exposure strategy. Not only that, these prospects will have a much higher chance of converting into customers compared to other marketing tactics as the sales process eliminates the need to persuade them on why the product and service is so good and that they should buy it. It will only be a matter of why they should choose your company.
If you are interested to generate good traffic to your website on a daily basis, you should consider doing SEO for your website. Engage a SEO company to do it for you. Make sure that the SEO company is good at SEO and is able to produce results.
In the short term, you should expect prospects and customers to easily find your website via the search engine when they search for your company name. This is because company name related keywords can be ranked to top pages easily within 1 to 3 months.
In the medium to long term, you should expect prospects to easily find your website via the search engine when they search for keywords relating to your products and services. This is because the time needed to rank these keywords will be much longer via a proper SEO process. In generally, you can expect constant leads to come in from the 9th month onwards.
SEO is often a common sense marketing investment. The only time it will not make sense is when the monthly cost of SEO is higher than the profits generated by the leads from the SEO efforts. However, this seldom happens unless your business’s profit margin is really low.
Thailand and Singapore are among two of the best places to do business in, Singapore for its good corporate tax laws and Thailand for its population size.
In any case, here is a brief introduction to building a successful online business in Singapore and Thailand.
- Create a website. Every business, online based or offline based really needs a website. This is the year 2016, and if you do not have a website, goodness gracious! What are you doing? You don’t simply explain to people what you do. You tell them briefly and direct them to your website to check out more. It’s very important to do that because a website’s content can be fixed and you can perfect your sales pitch and have it there. Even the best salesperson might say the wrong things once in awhile; however, that won’t be the case with content on your website once you’ve gotten it right.
- You need to market your website through SEO and/or social media marketing. The best way to go about this is to first focus on one of them before starting your marketing efforts on the other type of platform. Is your business service based or B2B? Then Google SEO is your ideal Internet marketing choice. Is your business product based and targeted towards the mass market? Then Facebook marketing is your ideal marketing platform online.
If you have decided to use Facebook marketing, then you need to find out and learn about these 3 things or you would need to hire or engage someone that knows them.
- You would need to know how to create successful Facebook ads that will yield high click through rates. Facebook shows ads more often and at cheaper rates if they have high click through rates. By knowing how to create Facebook ads with high click through rates, you get to market very effective through Facebook ads.
- Understand how to combine organic Facebook reach on top of ads. Unfortunately, it is quite necessary to use Facebook ads now, because Facebook organic reach has reached a pathetically low percentage now.
- Post ACTUALLY exciting updates on a frequent basis. Most people post often but the posts do not appeal to the people on the Facebook page.
If you have decided to use SEO, try engaging the SEO services of Shark Web Singapore. If you decide to brave the competition and do it yourself, the following are some tips.
- Always title your web pages properly.
- Do not stuff your meta description with keywords. Instead, make it sound as attractive as possible to your target audience so that they will most likely click on your website over your competitors’. When that happens, your website’s or webpage’s click through rate jumps up and that improves your SEO results!
The first step to internet marketing is to develop and optimize your website. Before you begin the website development, you will probably need to source for a good website development company, unless you know how to code a website by yourself. It will be a wise choice to outsource your website development to a web design company in Singapore as web design services in Singapore is well known to be of great quality. In the Asia region, I would rank Singapore as one of the top few countries for highly skilled professionals and companies.
As part of the good practices of procuring, it is prudent to research and understand the web design packages in the market before you meet the sales personnel of the web design companies. Have a rough idea what services are included in the web design packages and the associated prices for them. This way, you will have more time to think of good questions to ask during the meeting with the sales personnel. You will also be able to negotiate for better pricing with the sales personnel then.
Web design packages typically consist of a list of full descriptions of the design and technical requirements, project deadline, and milestones. Payments are normally paid according to the milestones achieved. It is critical to understand that in the event additional design and technical requirements are added to the project by the customer, there will be additional charges to the web design project fee. Once the list of design and technical requirements is finalized, usually the web design companies will not expect any more additions or changes to it.
Web design packages can be priced according to the number of pages or the number and difficulty of technical requirements. While it may make better sense to price the web design packages according to number and difficulty of technical requirements, many web design companies in Singapore are using the page-based pricing model. If you want a better value for your money spent, try negotiating based on the number and difficulty of technical requirements for your website.
With the boom of virtual space, it is rather common sense for businesses to conduct internet marketing to expose them to wide audience in their target markets. This is assuming that there is a huge number of people in the target market accessing the internet on a frequent basis.
Is this the case for the Singapore and Thailand markets? Is it really worth doing internet marketing for the Singapore and Thailand markets?
Singapore and Thailand are very different from each other. Singapore is a well developed country with good infrastructure and standard of living. Thailand, on the other hand, is still a developing country with lower quality infrastructure and lower standard of living in comparison to Singapore.
Definitely, it is not difficult to figure that Singapore is perfect for internet marketing activities. Due to the high standard of living and good infrastructure, there are a lot of people in Singapore accessing the internet on a frequent basis. I would say at least 60% of the population tap on the internet daily. Highly literate and educated, Singaporeans can take in information on the internet easily. Though Singapore is a small market, the high percentage of people accessing the internet, coupled with the fact that Singaporeans have great spending power, makes internet marketing plan feasible economically.
Let’s now talk about Thailand. In comparison to Singapore, Thailand has lower rate of internet penetration – fewer people are using the internet frequently. However, the much larger market size compensate for that. Moreover, the number of people accessing the internet should be increasing over time as the country grows economically and technologically. The results of internet marketing in Thailand may be the same as or lower than that in Singapore. However, the potential future return of investing in internet marketing in Thailand will be much higher than Singapore due to the higher growth potential of the Thailand market.
In conclusion, it is still worth it to conduct internet marketing for Singapore and Thailand markets. Find yourself a reputable internet marketing company such as Shark Web (http://www.sharkweb.com.sg) to take care of your internet marketing needs. Shark Web is a capable internet marketing company which can produce great results in the Singapore and Thailand markets.
If you are outsourcing website development to a reputable digital marketing company, the web design consultants will probably know about these tips already and would have informed you about them. In the event they don’t, you can remind them on these tips and ask for a more detailed advice. If you are building the website yourself, then all the more you should read and remember these tips which I am about to share with you.
Tip Number One: Website speed is of great importance to users. Almost every website visitors will be annoyed by slow website loading speed. If the website takes too long to load, people will just exit the website straight away. These will be missed opportunities and interactions with prospective customers. Even if the website visitors have the patience to wait for the website to be fully loaded, they may exit the website if they experience slow user interface and loading speed again while they are navigating inside the same or various pages in the website. To prevent slow website loading speed, remember to buy a good website hosting plan from a reputable website hosting company in Singapore. If you project to receive high amount of traffic for your website in the near future, perhaps a better website hosting plan such as VPS or dedicated website hosting server plan will be better for you.
Tip Number Two: Plan both the design and technical aspects of the website before you start the development phase. Remember that proper planning is needed to achieve great things. Make sure that the plan is flawless before you start developing the website. If you wish to amend something after the website is developed, it may take a lot of time and effort for the redesign which is totally unnecessary and redundant.
Tip Number Three: Make sure that all plugins installed are always up-to-date. This will greatly reduce the chances of your website being hacked or infected by malware. The developers of the plugins usually update the plugins from time to time to include greater security coverage for the plugins and your website. Outdated plugins are prone to hacking and malware.
The virtual space is booming. By virtual space, I mean the internet. The internet has enabled quick (near instant in our current times) communication between people regardless of their location around the world. The invention of internet is a major breakthrough in Science. Before that, people rely on telephone and snail mails for communication with one another. Imagine the time needed to communicate to another person who is at the other side of the world. Internet has enabled real-time communication between users now. Since the invention of internet, the number of people using it has been increasing each day. There are billions of people accessing the internet on a daily basis today.
If you are a consumer, you will probably be obsessed with catching up with the various technologies and applications offered within the internet to improve or spice up your life. For instance, many people are using health and sports applications to measure their daily calorie intakes and exercise intensities. Many people are also finding interesting games to indulge in to keep themselves entertained.
If you are a businessman, you will find the internet a great place that you can take advantage of. As many people, especially in the developed countries, are accessing the internet on a daily basis, you can market your products and services to consumers on the internet.
You may want to start off building a business website for your business. A website is a must-have in today’s connected world. Here is why a website is a must for your business. In summary, a website is where new customers will discover your business, find information about your products and services, and most importantly, get in touch with you.
If you are residing in Singapore, you will need to engage a Singapore website design company to develop your website for you. I will always recommend choosing a local website design company due to faster communication, reduced cultural differences and legal assurances.